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The Blueprint is joining Estate Media
All the details behind our major move
Rinku Mathew
February 23, 2024
BIG NEWS!
Today’s Blueprint might look a little different – okay, a lot different – but that’s because we have some big news to share.
Some of you may have seen that we joined Carolwood Estates, but that’s not all! We are excited to announce that we have partnered with Estate Media, the entertainment and real estate media company founded last year by Josh Flagg, Griffin O’Brien, and Andrew Shanfeld.
We are beyond excited about this partnership. It’s the perfect fit for us and The Blueprint. We’re going to continue developing original content while Estate Media will oversee the newsletter and the podcast, bringing it all under their impressive roster of real estate content.
But here’s the most important part: nothing will change in our relationship with you.
We’re still going to be in your inbox twice a week as always. We’re still going to scour the market for stories that we think you should know about, and give you our best analysis and advice.
Our goal has been to educate and inspire agents to be their best selves. By partnering with Estate Media, we believe that we have only enhanced our ability to do just that.
Now on with today’s special edition!
- James and David
Why we partnered with Estate Media
Estate Media is developing original IP and branded content across all social and traditional media platforms. Its mission: create engaging content that informs, inspires, and captivates both real estate pros AND consumers.
Within just six months of its public launch, Estate Media has extended its reach to more than 25 million followers across its creator network, 200K followers across its O&O digital and social channels, and 115K subscribers across its newsletter network.
Our take
We think this is a great partnership. Our mission has been to help as many agents as possible, and Estate Media now can help us further that goal. They are building a truly massive network – shows, podcasts, newsletters – that will redefine real estate media. We have a terrific relationship with Josh Flagg (...stop snickering, Josh… we can hear you!) and we really think this can be something big.
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Estate Media is a real estate content powerhouse
We’ve told you already about Estate Media’s mission, now we’d like to tell you about all Estate Media has to offer. Well, that would actually take quite a while, so here’s just a small sampling of EM’s impressive roster of shows and newsletters.
Shows
“Glennda’s Guru” with Real Estate Icon Glennda Baker
Glennda sits down each week with other legendary real estate names to get the stories behind the biggest sales and offer tips and advice to new realtors or agents looking to uplevel their business. Don’t miss the episode where she interviews “The Man Who Sold The Playboy Mansion”.
“Laughs and Listings” with Josh Flagg
Josh and comedian guest hosts (Bill Burr, Amanda McCants, to name a few) give insights about real estate in their entertaining and irreverent way.
“Unhinged Listings” with Jonathan Carson
Jonathan breaks down some of the most unhinged internet real estate listings from barn mansions to quirky castles to converted churches.
“Real Estate Report” with Scott
Scott breaks down the biggest deals and headlines of the week.
Coming Soon:
“Cold Call Battles” with Ricky Carruth
“AI Dream Homes” with ZillowGoneWild
“MVP Cribs” with Pro Athlete Home Tours
Newsletters
Our take
In just a short period of time, Estate Media has established significant relationships with many important players in the field. It is strategically positioned to change and dominate the real estate media landscape. We are thrilled to be a part of their mission, and we’re excited to have you along for the ride.
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NEW Rise Above The Ranks
We’re back! We sat down with Josh Flagg to talk about joining Estate Media, our time on MDLLA, and the latest housing market trends.
Schematics
The news that just missed the cut
NAR confirms: liability insurance for antitrust lawsuits has been exhausted
Learn from the designer behind “Succession” and other famous interiors
Guess who saw the biggest homeownership gains
The 6 top iBuyers in 2024
Use these effective strategies to skyrocket your success this year
Michael Dell just put another penthouse on the market
Just in Case
Keep the latest industry data in your back pocket with today’s mortgage rates:
Source: Mortgage News Daily
That’s it for this edition of the Blueprint!
Never forget: each day is a gift and a new opportunity to lead the life you want and to become the person you want to be. The mistakes and missteps you’ve made in the past don’t define you. Live as intentionally as you can and be ruthlessly focused on the goals you’ve set out to achieve. You can do it!
Have a wonderful weekend, and we’ll see you back here on Tuesday!
- James and David
