Grace Townsley
June 07, 2022
What we’ll do for the deal
A few weeks ago, a buyer came to us with a very specific list of wants and needs. We knew we had the right property for him. The problem? It wasn’t going to come up on the market anytime soon.
But we didn’t let that stop us. We strategized the best way to present the opportunity to the current homeowners. With off-market listings, we’re always careful to start the relationship off on the right foot.
We decided to cold e-mail the owners and explain the situation. It worked! They allowed us to show our buyer the incredible property and, within a matter of days, we closed a $15,000,000 transaction.
Take it from us—sourcing off-market business is worth the extra work. Sometimes you can react to the market, and other times you can create your own!
- James and David
Despite rising home prices and shrinking affordability, homeownership is still the ultimate goal for many Americans. Check out the results of an interesting homeownership interest survey by Bankrate.com.
This stat really proves that, as an agent, you’re in the business of selling the thing most people want more than all– a home of their own. We’re in such a valuable position because our entire job is helping people realize their dream. Let that sink in for a minute. Take ownership of your position as a real estate agent, appreciate it, value what you do, and let that give you confidence! You’re the trusted advisor helping hundreds of clients achieve the ultimate feeling of personal success. We all experience frustrations in our job, but we feel this is a great reminder that what we do has tremendous value.
In early 2021, Austin topped Redfin’s list of most popular relocation destinations. Now, the former front-runner doesn’t even rank on that list. Instead, San Antonio has begun attracting the thousands of relocators who can no longer afford Austin’s skyrocketing prices.
Buyers are always looking for value and the next up-and-coming area. Austin became such a hot market that prices went through the roof. Now people realize they can get two or three homes in San Antonio for the price of one place in Austin, and they’re moving. We think that’s awesome! San Antonio is a great city with a ton of potential. As an agent, help your clients find areas of extra value just like San Antonio. Every metro has an up-and-coming area. If you can help your buyers tap into those areas, you’ll never be short on business.
Since the beginning of 2022, the real estate market has seen shake-ups across not just brokerages, but also tech and lending companies. The sharp rise in mortgage rates has been the leading catalyst, with a majority of workers being laid off in the lending industry. Here are some notable developments:
It’s unfortunate to see stories like this, but as mortgage rates keep increasing, companies are having to make tough choices. Even with certain companies going through rough patches, we believe this is still one of the best industries to work in. We’re confident that hard workers will always find a way to land on their feet.
The news that just missed the cut
Advice from James and David to win the day
How are your people skills? Be honest with yourself! If you know your ability to relate, connect, and communicate with your clients could use a little work (and truthfully, I think we all have room to improve!) keep these tips in mind next time you meet up with them.
Want more deal-closing tips? Check out Entrepreneur’s in-depth article here.
Keep the latest industry data in your back pocket with today’s mortgage rates:
Your knowledge of the market—both locally and nationwide—is what will truly set you apart as an agent. Reading today’s Blueprint is a great first step. What else can you do this week to expand your expertise? Who can you talk to? What else can you read or research? The agent who’s always learning is the agent who never runs out of business!
- James and David
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